The DataSine team
02.10.2019

The speakers tackling AI, psychology and the changing pace of marketing at Marketing 20:20

This November, Datasine are hosting our first Marketing 20:20 brunch. We look at some of the event’s exciting speakers taking the stage.

In the wake of innovative technologies such as AI and the stampede of societal progress, the world of marketing in 2019 continues to evolve at a staggering pace.

That’s exactly why taking a pause, looking back and evolving yourself and your approach is so key. And that’s why, on November 18th, Datasine are hosting marketing’s top innovators and disruptors in London’s chic ‘M’ restaurant for a networking brunch – with a focus on the disruptive power of AI and psychology in marketing.

Attendees are invited to escape work for a morning with the aim of supercharging CTRs and maximising ROIs. Though most importantly, guests will be treated to exclusive insights into how to stand out in the super-competitive market of 2019.

We’re thrilled to reveal that the following innovators from London’s community will be presenting at Marketing 20:20.

Becky-Simms

Becky Simms: Reflect Digital, Founder and CEO 

Multi-award winning digital marketing agency, Reflect Digital’s, CEO and founder, Becky Simms, will be presenting “The future of search is understanding human psychology”. 

Winner of KEIBA’s Young Entrepreneur of the Year in 2016 and an online marketing veteran with over a decade in the industry under her belt, Simms will call on her vast experience to offer unmissable insights into how psychology will shape the future of customer relationships.

Prepare to leave this presentation with a notebook full of actionable tips for developing a stronger search strategy – as well as a deeper understanding of the psychology behind your customer’s behaviours.

Igor-Volzhanin

Igor Volzhanin: Datasine, CEO

Our very own CEO, Igor Volzhanin, will be taking the stage at Marketing 20:20 to present: “The use of AI in content personalisation and optimisation”.

Prior to founding Datasine, Volzhanin worked in international development for five years, and has lived in New York, Frankfurt, Tirana and New Delhi. Passionate about helping companies build meaningful relationships with their customers, he’ll be taking us through Datasine’s journey to personalise how brands communicate with their audience using AI, psychology and semantic content analysis.

Expect to draw inspiration for injecting that next level of personalisation into your brand’s communication using their content preferences and AI.

Kieran-S-Lawler

Kieran S-Lawler: Hallam, Senior Social Media Strategist

The “fast-talking Scouse Social Media Executive” (his words not ours!) Kieran S-Lawler, Nottingham-based digital marketing agency Hallam’s Senior Social Media Strategist, will also be joining us. He’ll be drawing on his vast experience from a career focused on social media and content strategy to deliver sage advice to all the social media evangelists amongst us.

S-Lawler has not yet confirmed what his presentation will be titled, but, given his extensive experience, anticipate a lively discussion on the state-of-play of social media in 2019 and beyond – and bank on going home with a lot of brand-new insights to bring to your own strategy.

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