Derayo Adetosoye
16.10.2019

Datasine joins IAB UK

Datasine has joined the Internet Advertising Bureau (IAB UK) to collaborate with like-minded brands building the future of digital advertising.

We’re really happy to reveal that we’ve joined the Internet Advertising Bureau (IAB UK), the trade association for digital advertising.

IAB members include the UK’s biggest, most disruptive and innovative martech, adtech and media agencies –  so we’re going to fit right in. 😎Check out their full list of 1,200 members

Who are IAB?

Founded in 1997, IAB are on a mission to build a sustainable future for the digital marketing industry. A non-profit organisation, they work to promote industry collaboration to “develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably”.

Their work focuses on three principles, which are:

  1. To tackle and address the big issues in digital advertising, such as GDPR and ad fraud 
  2. To highlight what works and celebrate what digital advertising has to offer, providing events and resources to support brands as well as agencies 
  3. To look to the future and help businesses to prepare

These are three principles that we staunchly stand behind in our work too. 

newsletter-house-ad

Why did we join IAB?

We joined IAB because we know Datasine is doing something completely new that has the potential to innovate the digital marketing industry, and make marketers lives easier. This is something we want to share. 

Datasine Co-Founder and CEO commented: “As a member of IAB, we can help shape and transform the digital media industry by opening a continuing dialogue with like-minded peers and organisations who are also at the forefront of innovation”. 

We will also have the opportunity to be part of a bigger group focused on building a sustainable, fair future for digital advertising so it can keep thriving for many years to come.

Filter by Category:
3 reasons to attend #SuperchargeMarketing

Datasine’s #SuperchargeMarketing comes to London on October 29. Here’s why the event will be unmissable for all forward-thinking marketers.

READ MORE
Datasine Insider: our Product Manager, Alex Lillo

Datasine sits down with Alex Lillo, our product manager, to talk all about the work he does at the company and the world of UX and product design.

READ MORE
The speakers tackling AI, psychology and the changing pace o...

This November, Datasine are hosting our first Marketing 20:20 brunch. We look at some of the event’s exciting speakers taking the stage.

READ MORE
Can alignment save your startup?

Without alignment at your startup, productivity is an inevitable struggle. Datasine’s CEO, Igor Volzhanin, shares why our culture and values drive alignment every day.

READ MORE
James Gin
What are content preferences and how do we use them?

‘Content preferences’ is used to mean different things in marketing. Let’s break down how we define and use content preferences.

READ MORE
Datasine Insider: our Business Intern, Amber Shand

Datasine sits down with Amber Shand, our Business Intern, to talk about her internship in business development at Datasine, what she’s getting up to and what she’s learned.

READ MORE
Removing barriers for women in tech in 2019

While important steps towards diversification are being made in many arenas, there’s still a lot to be done to embrace women in tech.

READ MORE
A fine vintage: 10 MAD//Fest London highlights

From sausage rolls and whoppers to next-level naans, expect to hear from the biggest and best brands at MAD//Fest London next month. Here’s 10 highlights to tickle your tastebuds.

READ MORE