Dan Brain

10 questions with… Jergan Callebaut, Head of Psychology, Datasine

MAD//Fest interviewed Datasine's Lead Strategist and Head of Psychology, Jergan Callebaut, ahead of his presentation at MAD//Fest London.

This article was originally published on MAD//Fest.

Who inspires you?
Jony Ive, Chief Design Officer – Apple.

What’s your proudest career moment?
Every single day at Datasine! From the concept of AI personalisation technology, to the commercial proof of it and raising money, building the technology and a team!

Have brands lost touch with people? Why?
No. But there’s still a lot that can be done to communicate or market at a more personal level leveraging AI-driven creative content.

What’s your all time favourite ad campaign? Why?
“1984” ad campaign by Apple. Directed by Ridley Scott.

What’s your biggest challenge right now?
Making sure that every marketer in the world knows about our AI-driven creative content platform, Datasine Connect.

What’s your top trend for 2020. Why?
Trends are so 2019!

AI and marketing: threat or opportunity?
Briefs, pencil sketches, creative content, advertising and marketing that are all AI- driven. Not a utopia. It’s the perfect marriage.

How do you like to spend your spare time?
Cooking! And music.

What’s your favourite London restaurant?
The Little Duck in Dalston. Their Ducksoup in Soho is also pretty great. And Padella near London Bridge. That’s more than one, but sorry I love food so much.

What are you talking about at MAD//Fest?
Full user-journey personalisation at scale with creative content tailored to every individual, using AI and Psychology.

Jergan is speaking at MAD//Fest London on 14 Nov alongside leaders from Paddy Power, One Plus, Red Bull + MAPP Digital. Click here for the agenda.


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