Caitlin Stanway-Williams
18.11.2019

Beyond the buzzwords: disruptive voices from the marketing industry today

A collection of Datasine interviews with marketing thought leaders discussing the disruptive forces in the industry today, including AI, data, social media and more.

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Modern marketing is one of the most dynamic industries of our time. But in an industry that’s constantly reshaped by the stampeding pace of innovation, it’s often hard to take stock and plan for the future. So where does this state of perpetual evolution leave the average marketer?

At Datasine, we’ve spent the last few months talking to marketing thought leaders about the industry and the process of embracing disruption. We’ve gathered together a collection of some of the things they told us about marketing today, and what it will look like tomorrow – beyond the buzzwords.

Featuring insights from:

  • Emma Wynne, Head of Growth at Pasta Evangelists
  • Bernardo Nunes, Head of Science at Growth Tribe
  • Mohamed El Hannaoui, Growth Marketer
  • Emily Miller, Head of Marketing at Ollie Quinn
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Jergan Callebaut

The AI Tool Marketers Are Using to Increase Facebook Campaig...

A new breed of marketing tools is here that leverages machine learning and psychology to pick high-converting creatives for your Facebook ads.

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In Conversation with… Bernardo Nunes, Head of Science at G...

Growth Tribe’s Bernardo Nunes joins the conversation to talk artificial intelligence in marketing: how companies can leverage AI and cultivate tech talent.

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Use AI to identify high-converting marketing images

Cutting-edge AI (artificial intelligence) research into how computers see marketing images is changing the way marketers build more successful campaigns.

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Speaker spotlight: Mitch Platt, UK Country Manager at Growth...

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In Conversation with… Mohamed El Hannaoui, Growth Marketer

Experienced Growth Marketer Mohamed El Hannaoui joins the conversation to talk growth marketing in startups and how AI is going to change marketing

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Speaker spotlight: Emily Miller, Head of Marketing at Ollie ...

Datasine talks marketing, AI and personalisation with Emily Miller, Head of Marketing at Ollie Quinn, ahead of her fireside chat at #SuperchargeMarketing.

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Your images matter: five reasons why

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3 reasons to attend #SuperchargeMarketing

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In Conversation with… Harry Hugo, Co-Founder of The Goat A...

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Speaker spotlight: Mack Grenfell, Biddable Lead at Babylon H...

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In Conversation with… Meagan Healey, Head of Content &...

Head of Content & Product Marketing at Attest, Meagan Healey, joins the conversation to talk data-driven marketing and why aligning sales and marketing is a game changer.

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Speaker spotlight: Karla Rivershaw, Head of Marketing of Tur...

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Forms of personalisation in today’s digital world

Personalisation means connecting with your audience on a deeper level. Our Head of Psychology, Jergan Callebaut, looks at its many forms.

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Datasine Insider: our Product Manager, Alex Lillo

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What makes us click? Increase ad performance with content da...

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Three Mailchimp newsletter growth hacks

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Can alignment save your startup?

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Best martech startups in the UK

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The speakers tackling AI, psychology and the changing pace o...

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AI-powered marketing personalisation startup, DataSine, secu...

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Speaker spotlight: Emma Wynne, Head of Growth Marketing at P...

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The three must-ask questions before a rebrand

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Growth hacking Facebook ads

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James Gin

What are content preferences and how do we use them?

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Adtech vs martech: what’s the difference?

Adtech and martech are terms that are regularly conflated. Let’s put aside misconceptions to define adtech and martech – and their differences.

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Mirroring at scale

How mirroring can help you level up the impact of your one-to-many communications, offering personalised content and customer experience.

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Which images make the most successful Facebook ads?

Images are the cornerstone of successful Facebook ads. We look at how to find the best images to create more effective Facebook ads.

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Facebook Ads A/B test guide

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How AI is set to transform email marketing

Artificial intelligence (AI) is increasingly used in email marketing, learn how machine learning enhances personalised email campaigns.

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From idea to martech: combining psychology with AI for bette...

Igor Volzhanin, our CEO, explains what started Datasine, a martech platform combining psychology and AI for better customer experiences.

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Datasine Insider: our Business Intern, Amber Shand

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Marketing 20:20: meet the Speakers

Datasine sits down with the two guest speakers of Marketing 20:20, Becky Simms, Founder and CEO of Reflect Digital and Social Media Expert Kieran S Lawler

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What is a rebrand? (And what is it not?)

I sat down with our Marketing Director to discuss what a rebrand is, what goes into a rebrand and how Datasine approached the project.

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Five of the best tools for Facebook Ads in 2020

Datasine looks at the five of the best – and most affordable – tools on the market for creating and optimising Facebook Ads.

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Datasine joins IAB UK

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Semantic content analysis will disrupt marketing – for the...

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MAD//Fest Day One: the recap

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Removing barriers for women in tech in 2019

While important steps towards diversification are being made in many arenas, there’s still a lot to be done to embrace women in tech.

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We thought we didn’t need to define our culture. Here’s ...

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Five things we learned at Supercharge Marketing

Datasine looks back at the five things we learned at Supercharge Marketing, from data-driven marketing to investing in learning new skills.

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Delivering truly personalised email marketing experiences

Datasine sits down with Lemlist CEO Guillaume Moubeche to talk about delivering personalised email marketing experiences and building relationships.

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DataSine Announces €1 Million in Seed Funding

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A fine vintage: 10 MAD//Fest London highlights

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What is segmentation in marketing?

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A quick guide to remarketing with Facebook dynamic ads

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The evolution of a startup team

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What is mirroring and how does it work in marketing?

The concept of mirroring has always been native to sales, but can it be applied to digital communications? Mirroring works in marketing too, here is why. 

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Can AI optimise the creative process?

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Datasine and Mapp announce technology partnership

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Seven AI tools for brilliant Facebook Ad campaigns

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Datasine on a journey to become channel partners with Google

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10 questions with… Jergan Callebaut, Head of Psychology, D...

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How to grow your brand using paid social

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AiThority Interview with Igor Volzhanin, CEO at Datasine

"The implementation of AI can remove the necessity for humans to spend time performing simple and administrative tasks, enabling them to focus their attention elsewhere." - Igor Volzhanin

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Hello bank! case study

Datasine worked with Belgium digital bank Hello bank! to improve their omni-channel personalisation using Datasine Connect, achieving 80% uplift in customer engagement.

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Running a data-driven marketing team

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International Charity case study

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Tinkoff case study

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What’s the most important part of Facebook Ads? The creati...

The data boom has driven focus on areas such as targeting, brand and reach for Facebook Ads, yet the creative remains the most impactful factor in successful Facebook Ads

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Datasine CEO on the value of machine learning and AI in mark...

Everyone’s talking about artificial intelligence and how it can be used for commercial gain in the marketing world. One London firm on the cutting edge of the AI zeitgeist is marketing technology startup Datasine.

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Seven AI-powered tools to help startups grow

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MarTech Interview with Igor Volzhanin, CEO at Datasine

“Businesses are struggling to understand the human behind the volume of data they hold on customers and leverage it to offer a meaningful exchange.”

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