Datasine and Mapp announce technology partnership
Datasine has partnered with digital marketing platform Mapp to bring AI and psychology-based personalisation to their clients.
Today, we’re very happy to unveil our new partnership with digital marketing platform Mapp.
With this partnership, we’ll be working with the award-winning martech company to help personalise their client’s content using our AI trained on their customer’s content preferences.
“We’re extremely excited to reveal our new partnership with Mapp,” remarked Datasine CEO Igor Volzhanin. “Together, we’ll be infusing our AI trained on psychological insights with Mapp’s award-winning offering to bring dynamic content personalisation to their platform. With this partnership, we will reach new heights in authentic customer experiences.
Andrew Howe, Senior Director of Digital Marketing Services at Mapp, added: “At Mapp we are really excited by our new partnership with Datasine. Mapp’s technology is terrific at delivering customer messages at the right time, to the right person, on the right channel. Partnering with Datasine means that our customers can now get help from a powerful AI to deliver exactly the right message too!”
Who are Mapp?
With offices in eight countries across the globe, and an impressive client list including Xerox, PepsiCo and Lloyds bank, “badass digital marketing platform” Mapp help their clients create compelling, eye-catching marketing.
A staunchly data-driven marketing intelligence platform, Mapp provides companies with the tools to run multi-channel campaigns with the latest tech, including AI and IoT.
“Mapp isn’t a point solution that you hack together with your other tools to run multi-channel campaigns,” reads their website. “Instead, Mapp is a rad digital marketing platform for companies that don’t want to follow the other marketing sheep. Break away from the pack.”
Datasine’s #SuperchargeMarketing comes to London on October 29. Here’s why the event will be unmissable for all forward-thinking marketers.
Datasine sits down with Alex Lillo, our product manager, to talk all about the work he does at the company and the world of UX and product design.
‘Content preferences’ is used to mean different things in marketing. Let’s break down how we define and use content preferences.
This November, Datasine are hosting our first Marketing 20:20 brunch. We look at some of the event’s exciting speakers taking the stage.
Without alignment at your startup, productivity is an inevitable struggle. Datasine’s CEO, Igor Volzhanin, shares why our culture and values drive alignment every day.
While important steps towards diversification are being made in many arenas, there’s still a lot to be done to embrace women in tech.
From sausage rolls and whoppers to next-level naans, expect to hear from the biggest and best brands at MAD//Fest London next month. Here’s 10 highlights to tickle your tastebuds.
Datasine has joined Google’s EMEA Marketing Innovation Programme with the aim to become channel partners with Google and bring Connect to the Google Display Network.
Datasine sits down with Amber Shand, our Business Intern, to talk about her internship in business development at Datasine, what she’s getting up to and what she’s learned.
Datasine will be at this year’s Advertising Week, with CEO Igor Volzhanin presenting “What really makes us click?”
Datasine has joined the Internet Advertising Bureau (IAB UK) to collaborate with like-minded brands building the future of digital advertising.
Datasine has been selected for the 2020 National Tech Awards shortlist: Startup Tech Company of the Year