Derayo Adetosoye

Datasine and Mapp announce technology partnership

Datasine has partnered with digital marketing platform Mapp to bring AI and psychology-based personalisation to their clients.

Today, we’re very happy to unveil our new partnership with digital marketing platform Mapp.

With this partnership, we’ll be working with the award-winning martech company to help personalise their client’s content using our AI trained on their customer’s content preferences.

“We’re extremely excited to reveal our new partnership with Mapp,” remarked Datasine CEO Igor Volzhanin. “Together, we’ll be infusing our AI trained on psychological insights with Mapp’s award-winning offering to bring dynamic content personalisation to their platform. With this partnership, we will reach new heights in authentic customer experiences.

Andrew Howe, Senior Director of Digital Marketing Services at Mapp, added: “At Mapp we are really excited by our new partnership with Datasine. Mapp’s technology is terrific at delivering customer messages at the right time, to the right person, on the right channel. Partnering with Datasine means that our customers can now get help from a powerful AI to deliver exactly the right message too!”

Who are Mapp? 

With offices in eight countries across the globe, and an impressive client list including Xerox, PepsiCo and Lloyds bank, “badass digital marketing platform” Mapp help their clients create compelling, eye-catching marketing. 

A staunchly data-driven marketing intelligence platform, Mapp provides companies with the tools to run multi-channel campaigns with the latest tech, including AI and IoT. 

“Mapp isn’t a point solution that you hack together with your other tools to run multi-channel campaigns,” reads their website. “Instead, Mapp is a rad digital marketing platform for companies that don’t want to follow the other marketing sheep. Break away from the pack.”

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