Sofia Spassova
28.11.2019
Datasine on a journey to become channel partners with Google
Datasine has joined Google’s EMEA Marketing Innovation Programme with the aim to become channel partners with Google and bring Connect to the Google Display Network.
We’re absolutely thrilled to reveal that Datasine have embarked on a journey to become channel partners with tech colossus Google.
Our ultimate goal is to introduce an integration to Google Display Network on our AI platform, Connect. This will allow clients to apply our predictive technology on their Google Display creatives using their Google accounts’ engagement data.
The journey is part of Google’s EMEA Marketing Innovation Programme (MIP), a six-month long incubation programme for tech companies Google believes have the potential to shape the future of marketing.
“We’re very excited that Google sees opportunity in our technology and wants to support us in developing our platform,” said Jergan Callebaut, Lead Strategist at Datasine. “After developing our Facebook Ads integration, an integration with Google’s Display Network is the next logical step. Our current users are also excited to use this for their marketing efforts.”
What is the programme?
Google uses the MIP programme to support tech startups on a journey to accelerate by developing marketing and advertising products that help them reach new customers.
It has two key objectives: To develop a working prototype of Google Ads API integration and successfully test it with customers, and to set up a scalable customer acquisition model.
At the end of the programme, successful companies have the chance to join the tech-focused Google Partners programme, which will provide ongoing support.

Us enjoying a presentation on our first day at the MIP bootcamp.
Datasine’s #SuperchargeMarketing comes to London on October 29. Here’s why the event will be unmissable for all forward-thinking marketers.

Datasine sits down with Alex Lillo, our product manager, to talk all about the work he does at the company and the world of UX and product design.

Without alignment at your startup, productivity is an inevitable struggle. Datasine’s CEO, Igor Volzhanin, shares why our culture and values drive alignment every day.

This November, Datasine are hosting our first Marketing 20:20 brunch. We look at some of the event’s exciting speakers taking the stage.

James Gin
‘Content preferences’ is used to mean different things in marketing. Let’s break down how we define and use content preferences.

Datasine sits down with Amber Shand, our Business Intern, to talk about her internship in business development at Datasine, what she’s getting up to and what she’s learned.

Datasine has joined the Internet Advertising Bureau (IAB UK) to collaborate with like-minded brands building the future of digital advertising.

While important steps towards diversification are being made in many arenas, there’s still a lot to be done to embrace women in tech.

From sausage rolls and whoppers to next-level naans, expect to hear from the biggest and best brands at MAD//Fest London next month. Here’s 10 highlights to tickle your tastebuds.

Datasine has partnered with digital marketing platform Mapp to bring AI and psychology-based personalisation to their clients.
