datasine
15.01.2020

Which Tokyo 2020 art poster does our AI say is the most engaging?

Datasine Connect, Datasine’s AI platform, analysed the 12 official art posters for the Tokyo 2020 Olympic games to discover which was the most engaging for the UK population

Last week, an exhibition unveiled the 12 official “art posters” for the Tokyo 2020 Olympic games.

Left: ‘Ludus’, Vivienne Sassen (Photographer) Right: ‘Extreme Revelations’, Theseus Chan (Art Director)

Internationally-renowned artists and designers have been creating posters to showcase and advertise the upcoming Olympic games since 1894

Left: ‘The Games People Play’, Chris Ofili (Artist)  Right: Tokyo Children by Takashi Homma (Photographer)  

Tokyo 2020 explained that this practice is “aimed at leaving cultural and artistic legacies for the individual Olympic and Paralympic Games. These posters thus include works that are regarded as the icons of their age.”


Left: ‘Olympic Stadium’, Philippe Weisbecker (Artist) Right: Fly High! Shoko Kanazawa (Calligrapher)

So, carrying on the tradition, the upcoming games have drawn entries from artists from all walks of life, and all styles of art, from photography to traditional Japanese manga.

Left: ‘Wild Things’, Tomoko Konoike (Artist) Right: ‘Harmonized chequered emblem study for Tokyo 2020 Olympic Games’, Asao Tokolo (Artist)

The pieces were designed to reflect the theme: The Olympic games

Left: ‘flow line’, Daijiro Ohara (Graphic Designer), Right: ‘Now it’s your turn!’, Naoki Urasawa (Manga Artist)

All the pieces reflect very different approaches to the theme, in colour, style and medium.

Left: ‘Olympic Cloud’, Taku Satoh (Graphic Designer), Right: ‘Space Kicker’, Shinro Ohtake (Painter)

So, we decided to run them through our AI platform, Datasine Connect, to find out which of the unique pieces would be the most engaging for the UK general population

Connect has been trained on the general population’s visual content preferences to identify and analyse the features that are the most – and least – engaging in visuals, and make predictions for how successful they will be when it comes to appealing to an audience

Here are what it found would be the top three performing pieces:

  1. ‘Wild Things’, Tomoko Konoike (Artist)

With a score of 80 out of a possible 100, Artist Tomoko Konoike’s piece ‘Wild Things’ proved to be the most engaging among the general population by a long shot. Our AI found that the ‘animal’ features caused it to resonate more with people, while the ‘vibrant colour’ was also very engaging. 

  1. ‘Tokyo Children’ by Takashi Homma (Photographer)  

Photographer Takashi Homma’s ‘Tokyo Children’ was the second most engaging, with a score of 60. Connect found that the elements of ‘childhood’ and ‘play’ were what made it so effective for the general population.

  1. ‘Space Kicker’ by Shinro Ohtake (Painter)

With a score of 38 out of 100, Painter Shinro Ohtake’s ‘Space Kicker’ came in third out of the Olympic art posters. Again, the ‘vibrant colour’ within the piece proved to be the most engaging feature – we can’t help but agree!

The full ranked list of Olympic posters (according to AI’s analysis of the content preferences of the UK general population):

Connect-Datasine-AI

See the Olympic and Paralympic posters in full (with artist commentary) on the Tokyo 2020 website.

 

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