The Datasine team
Data-Driven Creativity in 2020
Data has long been viewed as the “enemy” of creativity. Yet when they come together they drive performance. Learn how in this whitepaper.
47% of the contribution to all sales gained from ads comes from creative humans. Data-driven aspects – targeting, for example, stump up for just 9%.
But, from the way the marketing conversation is going right now, you could be forgiven for thinking it was the other way around.
We’re living in a ‘data-boom’. Everyone’s so excited about what new data science can do that we’re in danger of forgetting the importance of creativity.
Our new whitepaper found that human creativity is frequently undervalued, with teams focusing instead on data-driven practices.
So what’s the solution?
We’ve found that, rather than two opposing forces, data and creativity are at their absolute best when working together. Teams which find a way to use these two together enjoy better performing campaigns than those who focus on one without the other.
But how can data and creativity be combined to best effect?
That’s what we’re here to tell you.
In this whitepaper, we’ll teach you all about the importance of both creativity and data in marketing.
You’ll learn how to put creativity back in its rightful place under the spotlight, but also how to bring that creativity up to date with data technology.
We’ll show you the great things which are possible when creativity and data come together in the right way.
Topics will include:
- How data and AI are changing the creative industries.
- What an ‘integrator’ is, and how you can gain an integrator’s mindset to make the most of data-driven creativity.
- What ‘Content Atomisation’ is, and how it can benefit the creative process.
- How your brand can enjoy gains of up to 50% on your CTR by implementing data-driven creativity.
Download your free copy of Data-Driven Creativity in 2020 now.
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A collection of Datasine interviews with marketing thought leaders discussing the disruptive forces in the industry today, including AI, data, social media and more.