Artificial intelligence (AI) is increasingly used in email marketing, learn how machine learning enhances personalised email campaigns. The phrase “artificial intelligence is a marketer’s best friend” is getting a little tired. [...]
About James GinJames has degrees from both Oxford University and UCL in Physics and Machine Learning, and has spent years working with large financial datasets and systems. He has five years of financial modeling and commercial business analytics experience, and has led the development of real-time financial risk management systems in live trading environments. James blends practical industry knowledge and applied machine learning techniques to find powerful insights in complex datasets.
What does the future hold for martech in 2019 when customers are increasingly sensitive to data usage and turn away from walled ecosystems? This article was originally published on Marketing Tech [...]
Cutting-edge AI (artificial intelligence) research into how computers see marketing images is changing the way marketers build more successful campaigns. Powered by machine learning algorithms, marketing technology tools now serve as [...]
Discover how psychology is fast becoming digital marketers’ secret tool for understanding their customers at a deeper level with impressive results. Know your customers Let's ask this question first: How well [...]
This week, a group of researchers from Columbia, Stanford and Cambridge published conclusive results that advertisements tailored to customers personalities achieve stunning increases in customer engagement. Using both language and imagery [...]