Personality-based marketing can seem daunting. For many, it is a brand new way of understanding customers and creating content. So it's not always easy to know whether it's right for [...]
About Jergan CallebautJergan is a Brussels-born psychologist, registered with the British Psychological Society and with degrees in both Clinical Psychology and Business Psychology. Prior to joining DataSine, he has worked as a consultant and researcher across the Belgian banking industry and for several European multinationals. His research at DataSine focuses on a range of topics within the fields of Individual Differences and Personality.
Who am I? The perennial question that the “Big Five” personality model attempts to answer. Originating in the 1980s, the model was a significant scientific breakthrough and remains the most popular [...]
There’s a science to the study of personality. It can be quantified, tested and predicted. The most popular method, that is being used by the vast majority of personality scientists, is [...]