Bespoke consultation to increase email CTR
Consultation from industry experts in Psychology and Data Analysis
Survey panel analysis of the Personality appeal of your emails
Breakdown of your customer base by personality type
A managed, segmented email campaign with content tailored to your customers’ personality
Sneak preview of the DataSine toolkit and an opportunity to shape the product to your needs
- All free of charge
Interested in increasing CTR of your next email campaign?
DataSine is pleased to come into open beta with our product Pomegranate, integrating with HubSpot and MailChimp! It allows you to understand your customers and tailor your content to each individual with the help of psychology and AI.
We are welcoming our first customers with a complimentary consulting service from our Psychology and Data Science experts. On top of the tool, you will get a dedicated support of our team of data scientists and psychologists to ensure success of your next email!
Some of our past results
Statistical algorithms and the Big 5 personality framework behind our newly created HubSpot and MailChimp integrations have already delivered some great results:
Activation campaign – Increase in sign-ups
Product promotion – Increase in sales
Service promotion – Increase in sales
Your next email campaign led by the industry experts
James has degrees from both Oxford University and UCL in Physics and Machine Learning, and has spent years working with large financial datasets and systems. He blends practical industry knowledge and applied machine learning techniques to find powerful insights in complex datasets. Read an interview with him here.
Head of Psychology
Jergan is a clinically trained psychologist, registered with the British Psychological Society and leveraging Behavioural data, Marketing Psychology, and Computational Psychology to power our AI. His research at DataSine focuses on a range of topics within the fields of Individual Differences and Personality. Read his latest article here.
Project Timeline & How You Benefit
Stage 1. Data Analysis
- Integration with Pomegranate
- Consultation with our Data Science department
- Online survey panel analysis of the Personality appeal of your emails
- Breakdown of your customer base by personality type
Stage 2. Personalised Campaigns
- Consultation with our Head of Psychology
- A managed, segmented email campaign with content tailored to your customers’ personality
- Sneak preview of the Pomegranate toolkit and an opportunity to shape the product to your needs
Stage 3. Performance Assessment
- Core campaign metrics assessment
- Recommendations for the upcoming campaigns
- Pomegranate remains accessible even after the campaign
Pomegranate for HubSpot and MailChimp in action
Content Analysis & Moderation
Pomegranate allows you to understand how appealing your content – texts and image choices – are to certain personality types. Our image analyser tool captures the personality appeal of the current style and also recognises the theme of the image by providing relevant tags.
Within the theme of your image Pomegranate also suggests more suitable options. Currently we connect with Unsplash (royalty-free stock image website) to find you images that are more appealing to a particular personality segment.
Customer & Content Insights
We analyse each customer in your base to tell you what their behaviour with your emails says about their personality. The more emails you have – the better understanding of each individual customer you get. This results in greater understanding of your consumer base overall.
Quick Pomegranate Preview
Our HubSpot and MailChimp integrations allow you to understand your customers and tailor your content to each individual with the help of psychology and AI.