The pros and cons of live-testing your ads
Do your live audiences really deserve to be used as your guinea pigs? Can you truly get accurate insights from experimenting on them in real time?READ MORE
The datasine team
The datasine team
The datasine team
We at datasine are passionate about pushing creativity in marketing to the next level. In our latest webinar, we’re sharing groundbreaking insights about how data can drive creativity and empower marketers to get closer to their audiences than ever before. We explore what you c...
As marketers we call ourselves ‘creatives’ - but what does that actually mean? Ask ten people on the street, and you’ll probably get a wide array of answers.
Understanding emotional advertising from your customer’s point of view.
Do your live audiences really deserve to be used as your guinea pigs? Can you truly get accurate insights from experimenting on them in real time?
To crack open that data gap, we need to start conducting in-depth semantic analysis of our content. Only then can we begin to truly understand why some content resonates and some doesn’t.
datasine worked with Tinkoff, the largest digital bank in the world, to improve their email personalisation. It was a huge success, achieving a 59% uplift in conversions.
Datasine worked with an international charity to increase their digital donations, achieving 77% uplift in conversions.
Datasine worked with Belgium digital bank Hello bank! to improve their omni-channel personalisation using Datasine Connect, achieving 80% uplift in customer engagement.
Ebooks and whitepapers
Data has long been viewed as the “enemy” of creativity. Yet when they come together they drive performance. Learn how in this whitepaper.
A collection of Datasine interviews with marketing thought leaders discussing the disruptive forces in the industry today, including AI, data, social media and more.
AI and marketing
A McKinsey report has concluded that marketers who use creativity and data together achieve a much higher performance for their brand
Data-driven disruption is sweeping through creative industries. We sit down with Wayne Deakin, Executive Creative Director at Huge EMEA to talk about facing it head on.
Creative data has been overlooked by marketers. But at Datasine we’ve found a way to drive performance with this powerful data: Content Atomisation – supercharged by AI.
Lack of customer loyalty is a key problem in the travel industry. We take a look at some of the ways data can tackle the issue.
Company and culture
Datasine will be at this year’s Advertising Week, with CEO Igor Volzhanin presenting “What really makes us click?”
Datasine has been selected for the 2020 National Tech Awards shortlist: Startup Tech Company of the Year
Datasine has joined Google’s EMEA Marketing Innovation Programme with the aim to become channel partners with Google and bring Connect to the Google Display Network.
Datasine has partnered with digital marketing platform Mapp to bring AI and psychology-based personalisation to their clients.
From sausage rolls and whoppers to next-level naans, expect to hear from the biggest and best brands at MAD//Fest London next month. Here’s 10 highlights to tickle your tastebuds.
News and media
We’re in the news! Come check out what people are saying about us and Connect.
“Businesses are struggling to understand the human behind the volume of data they hold on customers and leverage it to offer a meaningful exchange.”
The last few years have witnessed a renaissance in media-focused startups. Here are ten new-ish companies that have all made great strides in their attempt to simplify the world of media.
"The implementation of AI can remove the necessity for humans to spend time performing simple and administrative tasks, enabling them to focus their attention elsewhere." - Igor Volzhanin
Could start-up businesses use artificial intelligence (AI) and machine learning (ML) technologies to give themselves a better chance of achieving their growth ambitions?
Everyone’s talking about artificial intelligence and how it can be used for commercial gain in the marketing world. One London firm on the cutting edge of the AI zeitgeist is marketing technology startup Datasine.