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How AI can help marketers to be more human

How AI can help marketers to be more human

Previously, we’ve spoken about how the various crises of 2020 presented marketers with problems. It was hard to pivot messaging fast enough to accommodate the changed world, and it was especially difficult to find the right, sensitive and empathetic tone. After...

Artificial Empathy

Artificial Empathy

Can machines really help us to pitch and pivot our marketing in sensitive times? What a year it’s been. We’ve had wildfires, a pandemic, murder hornets, Tiger King, a much-needed social justice...

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The future is programmatic!

The future is programmatic!

Here, we’ll explain a bit about what programmatic marketing is, and why we’re so in love with it. What is programmatic marketing? ‘Programmatic marketing’ is an advanced, innovative strategy which...

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What’s wrong with my marketing campaign?

What’s wrong with my marketing campaign?

When your metrics start sinking you need to find the ‘leak’ and quickly before your campaign is scuppered. It’s unlikely that everything is going wrong with your campaign at once (unless you’re...

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What is content atomisation?

What is content atomisation?

When it comes to science, smaller is often better. For example, despite being indescribably tiny, atoms give huge insights into the world around us. And by making them even smaller (splitting them),...

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Cost Per Click – how low can it go?

Cost Per Click – how low can it go?

CPC (Cost Per Click) presents marketers with the classic ‘More for less’ conundrum in a very modern way. Every time a potential customer clicks on your digital ad, the platform (Facebook, Insta,...

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What is creativity?

What is creativity?

Is creativity simply the ability to create something - anything? Does someone need to have a transcendent artistic vision to be truly ‘creative’? Is creativity related to talent, or is it something...

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