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2020 and the new era of branding

2020 and the new era of branding

2020 has been a defining year for brands and no one is feeling this more than marketing professionals. This global COVID-19 pandemic and the subsequent economic crisis, as well as the impact of the Black Lives Matter movement, has put brands at the centre of societal...

Facebook audience targeting

Facebook audience targeting

Everything you need to know about reaching your target audience on Facebook If you think your target audience isn’t on Facebook, you’re wrong.  Facebook has billions of users worldwide. Of these, 2.7 billion are ‘active users’ - i.e. they regularly log into and engage...

Is your Facebook Black Friday ready?

Is your Facebook Black Friday ready?

Here's how to prep your Facebook ads for the best Black Friday ever Black Friday is here to stay. And, this year, it’s going to be bigger than ever.  The shops may be shut, but the internet is well and truly open for business. If you’re working in ecommerce, brace...

Facebook ad testing  guide

Facebook ad testing guide

How to test your ads on Facebook Look at any great work of art. Then look a bit deeper. Under the paint of the Mona Lisa there’s a whole other painting - a first draft that didn’t test well with Da Vinci’s patron. Shakespeare’s manuscripts are full of crossings out...

Facebook ad automation

Facebook ad automation

The Datasine guide to automated Facebook ads Gone are the days when your only Facebook advertising options were a simple boosted post or a total Facebook ad campaign. Now, you can run automated ads on Facebook. And, honestly, we’re impressed with what’s on offer. How...

How to calculate Facebook ad budget

How to calculate Facebook ad budget

Facebook ad budget explained Next in our series on Facebook ads, we’re going to dive into the complicated world of Facebook advertising budget. Buckle up - Facebook makes this seem easy, but there’s a lot more to it than they’d have you believe…Setting your Facebook...

Facebook ads competitor analysis: a guide

Facebook ads competitor analysis: a guide

So you’ve decided to advertise on Facebook. Great!  But so have all your competitors. Over nine million companies actively advertise on Facebook. If you’re diving into Facebook ads, you can bet that every single one of your competitors are either there already or will...

A guide to A/B testing Facebook ads

A guide to A/B testing Facebook ads

What is A/B testing? A/B testing Facebook ads involves experimenting with various elements in your advertising campaigns to decipher what drives higher performance. As you discover things that perform well (and implement them) as well as things that hinder performance...

The best Facebook ad software for savvy marketers

The best Facebook ad software for savvy marketers

Getting results from Facebook advertising is hard.Every year, marketing teams spend billions of pounds on Facebook ads (and that’s without mentioning the blood, sweat, and tears…), yet the average CTR sits stubbornly at 0.9% Many marketing teams don’t see conversion...

Adtech vs Martech: What’s the difference?

Adtech vs Martech: What’s the difference?

If you’ve been in the marketing sphere for more than five minutes, you’ll have heard the terms ‘Adtech’ and ‘Martech’. Sometimes, you’ll have heard these words used interchangeably. Believe it or not, adtech and martech are different from one another. Sure, the...

Datasine are the Digital Experts of the Year 2020

Datasine are the Digital Experts of the Year 2020

Datasine win prestigious UK, EMEA & APAC award Datasine is proud to announce that we are the Digital Experts of the Year of the Effective Digital Marketing Awards 2020 (held by Masterclassing). Datasine beat competition from some of the biggest names in digital...

How AI can help marketers to be more human

How AI can help marketers to be more human

Previously, we’ve spoken about how the various crises of 2020 presented marketers with problems. It was hard to pivot messaging fast enough to accommodate the changed world, and it was especially difficult to find the right, sensitive and empathetic tone. After...

Artificial Empathy

Artificial Empathy

Can machines really help us to pitch and pivot our marketing in sensitive times? What a year it’s been. We’ve had wildfires, a pandemic, murder hornets, Tiger King, a much-needed social justice movement, and hurricanes - all in the space of a few short months. What’s...

The future is programmatic!

The future is programmatic!

Here, we’ll explain a bit about what programmatic marketing is, and why we’re so in love with it. What is programmatic marketing? ‘Programmatic marketing’ is an advanced, innovative strategy which involves real-time targeting and sophisticated automation. This enables...

A guide to A/B testing Facebook ads

A guide to A/B testing Facebook ads

What is A/B testing? A/B testing Facebook ads involves experimenting with various elements in your advertising campaigns to decipher what drives higher performance. As you discover things that perform well (and implement them) as well as things that hinder performance...

Adtech vs Martech: What’s the difference?

Adtech vs Martech: What’s the difference?

If you’ve been in the marketing sphere for more than five minutes, you’ll have heard the terms ‘Adtech’ and ‘Martech’. Sometimes, you’ll have heard these words used interchangeably. Believe it or not, adtech and martech are different from one another. Sure, the...

How AI can help marketers to be more human

How AI can help marketers to be more human

Previously, we’ve spoken about how the various crises of 2020 presented marketers with problems. It was hard to pivot messaging fast enough to accommodate the changed world, and it was especially difficult to find the right, sensitive and empathetic tone. After...

Artificial Empathy

Artificial Empathy

Can machines really help us to pitch and pivot our marketing in sensitive times? What a year it’s been. We’ve had wildfires, a pandemic, murder hornets, Tiger King, a much-needed social justice movement, and hurricanes - all in the space of a few short months. What’s...

What’s wrong with my marketing campaign?

What’s wrong with my marketing campaign?

When your metrics start sinking you need to find the ‘leak’ and quickly before your campaign is scuppered. It’s unlikely that everything is going wrong with your campaign at once (unless you’re having a really bad day). It’s probably one particular element that’s...

The pros and cons of live-testing your ads

The pros and cons of live-testing your ads

Live-testing ads is currently the industry standard. Platforms like Facebook and Google offer multiple options to make live testing as simple as possible for marketers. These tests generally take the form of A/B (or ‘split’) testing, in which two ads with a differing...

Cost Per Click – how low can it go?

Cost Per Click – how low can it go?

CPC (Cost Per Click) presents marketers with the classic ‘More for less’ conundrum in a very modern way. Every time a potential customer clicks on your digital ad, the platform (Facebook, Insta, Google etc) charges you.  However, that click could potentially lead the...

How do you know your customers feel the same way?

How do you know your customers feel the same way?

Beauty is in the eye of the beholder. So how do you know that the people beholding your ads find them beautiful? Engaging, intriguing or empowering? Engaging with audiences on an emotional level is far more effective than using pure logic. Sure, logic has its place...

What is creativity?

What is creativity?

Is creativity simply the ability to create something - anything? Does someone need to have a transcendent artistic vision to be truly ‘creative’? Is creativity related to talent, or is it something more psychological? What about all the creativity that goes into...

Walking the line between ‘personalised’ and ‘creepy’ marketing

Walking the line between ‘personalised’ and ‘creepy’ marketing

Back in 2018, the Cambridge Analytica scandal brought the unethical gathering, sale, and use of data into the spotlight. The public were horrified. They felt violated. Huge amounts of trust were lost, and marketers have been struggling ever since to regain that trust....

AI Myth Busting

AI Myth Busting

Every media outlet in the land loves a good AI story. There are loads and loads of AI myths floating around. Ranging from ‘The robots are coming for our jobs!’ to ‘The robots will usher in a Utopian society!’ and everything in between. The truth, as always, is not...

Facebook audience targeting

Facebook audience targeting

Everything you need to know about reaching your target audience on Facebook If you think your target audience isn’t on Facebook, you’re wrong.  Facebook has billions of users worldwide. Of these, 2.7 billion are ‘active users’ - i.e. they regularly log into and engage...

Facebook ad testing  guide

Facebook ad testing guide

How to test your ads on Facebook Look at any great work of art. Then look a bit deeper. Under the paint of the Mona Lisa there’s a whole other painting - a first draft that didn’t test well with Da Vinci’s patron. Shakespeare’s manuscripts are full of crossings out...

Facebook ad automation

Facebook ad automation

The Datasine guide to automated Facebook ads Gone are the days when your only Facebook advertising options were a simple boosted post or a total Facebook ad campaign. Now, you can run automated ads on Facebook. And, honestly, we’re impressed with what’s on offer. How...

How to calculate Facebook ad budget

How to calculate Facebook ad budget

Facebook ad budget explained Next in our series on Facebook ads, we’re going to dive into the complicated world of Facebook advertising budget. Buckle up - Facebook makes this seem easy, but there’s a lot more to it than they’d have you believe…Setting your Facebook...

Facebook ads competitor analysis: a guide

Facebook ads competitor analysis: a guide

So you’ve decided to advertise on Facebook. Great!  But so have all your competitors. Over nine million companies actively advertise on Facebook. If you’re diving into Facebook ads, you can bet that every single one of your competitors are either there already or will...

A guide to A/B testing Facebook ads

A guide to A/B testing Facebook ads

What is A/B testing? A/B testing Facebook ads involves experimenting with various elements in your advertising campaigns to decipher what drives higher performance. As you discover things that perform well (and implement them) as well as things that hinder performance...

The best Facebook ad software for savvy marketers

The best Facebook ad software for savvy marketers

Getting results from Facebook advertising is hard.Every year, marketing teams spend billions of pounds on Facebook ads (and that’s without mentioning the blood, sweat, and tears…), yet the average CTR sits stubbornly at 0.9% Many marketing teams don’t see conversion...

2020 and the new era of branding

2020 and the new era of branding

2020 has been a defining year for brands and no one is feeling this more than marketing professionals. This global COVID-19 pandemic and the subsequent economic crisis, as well as the impact of the Black Lives Matter movement, has put brands at the centre of societal...

Is your Facebook Black Friday ready?

Is your Facebook Black Friday ready?

Here's how to prep your Facebook ads for the best Black Friday ever Black Friday is here to stay. And, this year, it’s going to be bigger than ever.  The shops may be shut, but the internet is well and truly open for business. If you’re working in ecommerce, brace...

Datasine are the Digital Experts of the Year 2020

Datasine are the Digital Experts of the Year 2020

Datasine win prestigious UK, EMEA & APAC award Datasine is proud to announce that we are the Digital Experts of the Year of the Effective Digital Marketing Awards 2020 (held by Masterclassing). Datasine beat competition from some of the biggest names in digital...

The future is programmatic!

The future is programmatic!

Here, we’ll explain a bit about what programmatic marketing is, and why we’re so in love with it. What is programmatic marketing? ‘Programmatic marketing’ is an advanced, innovative strategy which involves real-time targeting and sophisticated automation. This enables...

What is content atomisation?

What is content atomisation?

When it comes to science, smaller is often better. For example, despite being indescribably tiny, atoms give huge insights into the world around us. And by making them even smaller (splitting them), we can produce the world’s most powerful source of energy. It’s the...

Seven AI tools for brilliant Facebook Ad campaigns

Seven AI tools for brilliant Facebook Ad campaigns

Connect by Datasine Imagine you could find out which images and text are more appealing to your lookalike audience for a Facebook ad campaign, or a marketing email, without having to guess at random. Connect generates an “image appealingness” score to help you to...

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