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Facebook ads competitor analysis: a guide

Facebook ads competitor analysis: a guide

So you’ve decided to advertise on Facebook. Great!  But so have all your competitors. Over nine million companies actively advertise on Facebook. If you’re diving into Facebook ads, you can bet that every single one of your competitors are either there already or will...

A guide to A/B testing Facebook ads

A guide to A/B testing Facebook ads

What is A/B testing? A/B testing Facebook ads involves experimenting with various elements in your advertising campaigns to decipher what drives higher performance. As you discover things that...

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Adtech vs Martech: What’s the difference?

Adtech vs Martech: What’s the difference?

If you’ve been in the marketing sphere for more than five minutes, you’ll have heard the terms ‘Adtech’ and ‘Martech’. Sometimes, you’ll have heard these words used interchangeably. Believe it or...

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How AI can help marketers to be more human

How AI can help marketers to be more human

Previously, we’ve spoken about how the various crises of 2020 presented marketers with problems. It was hard to pivot messaging fast enough to accommodate the changed world, and it was especially...

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Artificial Empathy

Artificial Empathy

Can machines really help us to pitch and pivot our marketing in sensitive times? What a year it’s been. We’ve had wildfires, a pandemic, murder hornets, Tiger King, a much-needed social justice...

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The future is programmatic!

The future is programmatic!

Here, we’ll explain a bit about what programmatic marketing is, and why we’re so in love with it. What is programmatic marketing? ‘Programmatic marketing’ is an advanced, innovative strategy which...

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What’s wrong with my marketing campaign?

What’s wrong with my marketing campaign?

When your metrics start sinking you need to find the ‘leak’ and quickly before your campaign is scuppered. It’s unlikely that everything is going wrong with your campaign at once (unless you’re...

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What is content atomisation?

What is content atomisation?

When it comes to science, smaller is often better. For example, despite being indescribably tiny, atoms give huge insights into the world around us. And by making them even smaller (splitting them),...

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