A fine vintage: 10 MAD//Fest London highlights

October 23, 2019
Dan Brain

This article was originally published on MAD//Fest.

According to The Guardian, you can’t get a decent bottle of wine for less than £6 (blame the tax man).

We’re not wine connoisseurs but you can expect a damn fine vintage of crisp content, fresh networking and full bodied brand experiences shared with the industry’s 4,000 most influential leaders, including the Datasine team, at this year’s MAD//Fest London on 13-14 November. 

Here’s 10 MAD//Fest highlights to tickle your tastebuds:

1. Diageo £20k+ search for brand experience partners 

Diageo is in the market for brand experience innovations. Discover how start-ups are pushing the boundaries of what’s possible in this live £20k pitch competition which also includes an interview with Mumsnet Founder Justine Roberts CBE. Click here to enter.

2. Starling Bank on disrupting banking

They’ve just launched their first TV campaign and been crowned ‘Bank of the Year’ – get under the hood of what’s driving disruption and growth in this keynote from Chief Growth Officer Rachael Pollard. View the agenda here.

3. Burger King on re-inventing a legacy brand

Don’t miss a whopper of a session as CMO Katie Evans explains how and why Burger King has breathed life into its marketing through innovation, smart media campaigns and some stunning stuff on social. Click here for the speaker line-up.

4. Greggs: from sausage rolls + social to Brand of the Year

Ok, Piers Morgan isn’t a fan, but the vegan sausage roll craze, cheeky PR stunts (will we see their return in Fenwick’s Christmas window this year?) and humorous, good-natured marketing that excels on social has fuelled Greggs’ rise to Marketing Week’s Brand of the Year. So what’s next for Newcastle’s finest purveyor of baked goods? Don’t miss this Cracker of a keynote interview with the mastermind of the brand, Greggs’ Marketing Director Hannah Squirrel.       

5. The Dishoom story from Co-founder Shamil Thakrar

It isn’t only about next-level naans – Dishoom’s rise is thanks in no small part to its focus on storytelling, authenticity and a brilliant experience. Get the inside track into this casual dining sector success story from Co-founder Shamil Thakrar. Click here to buy a ticket.

6. Avon calling: £20k personalisation pitch

Don’t miss more live innovation as we join forces with global beauty Avon for a £20k pitch focusing on mobile content, e-commerce + personalisation partners.

7. Daring to be Different: Olympic Legends on winning hearts, minds + medals

Join Olympic track and field legends Denise Lewis OBE + Michelle Griffiths-Robinson plus Chelsea + England footballers Anita Asante + Drew Spence for a discussion on how it takes bravery and tenacity to change perceptions and dare to be different.

8. The only way is ethics: Extinction Rebellion, Financial Times + GSK

Don’t miss these deep dives into environmental responsibility, brand safety and purpose – essential listening for anyone who cares about the real impact of their business and marketing investment.

9. The MAD Brit//Keller

Brexit is crazy, the Brit//Keller is MAD (in a good way). Expect Munich vibe, British beer from the brilliant brewer Shepherd Neame and intelligent conversation from the likes of . Red Bull, One Plus, Paddy Power, HP and easyJet. Grab your ticket here and raise a glass to the freshest marketing, advertising and  disruption festival you’re likely to attend this year.

10. What really makes us click?

London-based martech startup, Datasine’s, CEO joins Tania Feeley, Managing Partner at brand agency RAPP, to talk about how we can understand our customers better using AI and psychology. An unmissable session for anyone who wants to get a better understanding of what their audience wants to see.   

MAD//Fest London takes place on 13-14 Nov at The Old Truman Brewery.


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