This news clipping was originally published by Tech World on the 14th of February 2019.
Marketing tech (MarTech) and Advertising tech (AdTech) are two extremely powerful industries, with startups in the area racing to transform the future of digital marketing and brand advertising.
An August 2018 study by Gartner of 621 marketing leaders in North America and the UK found that, on average, respondents expected to spend 29% of their budget on marketing technology that year, up from 22% in 2017.
This list showcases UK startups in this area that can help marketing teams improve their productivity and the reach of their campaigns.
Read the full article on Tech World.
DataSine is a London-based, AI-enabled Martech startup that lets businesses personalise their marketing communication at scale. Machine learning is employed by the company to gain a greater understanding of customers and deliver more targeted ad content.
At present, the company has partnered with BNP Paribas, Hello bank! Belgium, and Tinkoff Bank.
A statement on the site from CEO, Igor Volzhanin illustrates the motivation behind setting up the company in 2015: “Like many companies, DataSine was born out of a personal bête noire. I was tired of receiving generic marketing emails that didn’t resonate with me and where it was clear no effort had been made to understand me as an individual. Inspired by my PhD in Psychology and Computer Science, I set out to change this and created DataSine.”
In February 2019, the company announced that it had secured £4 million in series A funding.