A guide to A/B testing Facebook ads

A guide to A/B testing Facebook ads

What is A/B testing? A/B testing Facebook ads involves experimenting with various elements in your advertising campaigns to decipher what drives higher performance. As you discover things that perform well (and implement them) as well as things that hinder performance...
Adtech vs Martech: What’s the difference?

Adtech vs Martech: What’s the difference?

If you’ve been in the marketing sphere for more than five minutes, you’ll have heard the terms ‘Adtech’ and ‘Martech’. Sometimes, you’ll have heard these words used interchangeably. Believe it or not, adtech and martech are different from one another. Sure, the...
How AI can help marketers to be more human

How AI can help marketers to be more human

Previously, we’ve spoken about how the various crises of 2020 presented marketers with problems. It was hard to pivot messaging fast enough to accommodate the changed world, and it was especially difficult to find the right, sensitive and empathetic tone. After...
Artificial Empathy

Artificial Empathy

Can machines really help us to pitch and pivot our marketing in sensitive times? What a year it’s been. We’ve had wildfires, a pandemic, murder hornets, Tiger King, a much-needed social justice movement, and hurricanes – all in the space of a few short months....
What’s wrong with my marketing campaign?

What’s wrong with my marketing campaign?

When your metrics start sinking you need to find the ‘leak’ and quickly before your campaign is scuppered. It’s unlikely that everything is going wrong with your campaign at once (unless you’re having a really bad day). It’s probably one particular element that’s...