A guide to A/B testing Facebook ads

A guide to A/B testing Facebook ads

What is A/B testing? A/B testing Facebook ads involves experimenting with various elements in your advertising campaigns to decipher what drives higher performance. As you discover things that perform well (and implement them) as well as things that hinder performance...
Adtech vs Martech: What’s the difference?

Adtech vs Martech: What’s the difference?

If you’ve been in the marketing sphere for more than five minutes, you’ll have heard the terms ‘Adtech’ and ‘Martech’. Sometimes, you’ll have heard these words used interchangeably. Believe it or not, adtech and martech are different from one another. Sure, the...
Artificial Empathy

Artificial Empathy

Can machines really help us to pitch and pivot our marketing in sensitive times? What a year it’s been. We’ve had wildfires, a pandemic, murder hornets, Tiger King, a much-needed social justice movement, and hurricanes – all in the space of a few short months....
AI Myth Busting

AI Myth Busting

Every media outlet in the land loves a good AI story. There are loads and loads of AI myths floating around. Ranging from ‘The robots are coming for our jobs!’ to ‘The robots will usher in a Utopian society!’ and everything in between. The truth, as always, is not...
Are you blinded by data?

Are you blinded by data?

‘Modern marketing is all about personalisation’. You’ve probably heard this a thousand times. You’re probably sick of hearing about it. After all, the importance of personalisation is drummed into modern marketers at every opportunity. This is for good reason. The...
A/B testing is a lie. Here’s the truth

A/B testing is a lie. Here’s the truth

“In reality, A/B testing wastes huge amounts of money, time and resources in pursuit of the perfectly optimised creative” The marketing industry has a dirty little secret: A/B testing isn’t effective as we’ve been told.  In reality, the vast majority of...