Facebook audience targeting

Facebook audience targeting

Everything you need to know about reaching your target audience on Facebook If you think your target audience isn’t on Facebook, you’re wrong.  Facebook has billions of users worldwide. Of these, 2.7 billion are ‘active users’ – i.e. they regularly log into and...
Facebook ad testing  guide

Facebook ad testing guide

How to test your ads on Facebook Look at any great work of art. Then look a bit deeper. Under the paint of the Mona Lisa there’s a whole other painting – a first draft that didn’t test well with Da Vinci’s patron. Shakespeare’s manuscripts are full of crossings...
Facebook ad automation

Facebook ad automation

The Datasine guide to automated Facebook ads Gone are the days when your only Facebook advertising options were a simple boosted post or a total Facebook ad campaign. Now, you can run automated ads on Facebook. And, honestly, we’re impressed with what’s on offer. How...
How to calculate Facebook ad budget

How to calculate Facebook ad budget

Facebook ad budget explained Next in our series on Facebook ads, we’re going to dive into the complicated world of Facebook advertising budget. Buckle up – Facebook makes this seem easy, but there’s a lot more to it than they’d have you believe…Setting your...
Adtech vs Martech: What’s the difference?

Adtech vs Martech: What’s the difference?

If you’ve been in the marketing sphere for more than five minutes, you’ll have heard the terms ‘Adtech’ and ‘Martech’. Sometimes, you’ll have heard these words used interchangeably. Believe it or not, adtech and martech are different from one another. Sure, the...
Artificial Empathy

Artificial Empathy

Can machines really help us to pitch and pivot our marketing in sensitive times? What a year it’s been. We’ve had wildfires, a pandemic, murder hornets, Tiger King, a much-needed social justice movement, and hurricanes – all in the space of a few short months....