Facebook ads competitor analysis: a guide

Facebook ads competitor analysis: a guide

So you’ve decided to advertise on Facebook. Great!  But so have all your competitors. Over nine million companies actively advertise on Facebook. If you’re diving into Facebook ads, you can bet that every single one of your competitors are either there already or will...
A guide to A/B testing Facebook ads

A guide to A/B testing Facebook ads

What is A/B testing? A/B testing Facebook ads involves experimenting with various elements in your advertising campaigns to decipher what drives higher performance. As you discover things that perform well (and implement them) as well as things that hinder performance...
The best Facebook ad software for savvy marketers

The best Facebook ad software for savvy marketers

Getting results from Facebook advertising is hard.Every year, marketing teams spend billions of pounds on Facebook ads (and that’s without mentioning the blood, sweat, and tears…), yet the average CTR sits stubbornly at 0.9% Many marketing teams don’t see conversion...
Adtech vs Martech: What’s the difference?

Adtech vs Martech: What’s the difference?

If you’ve been in the marketing sphere for more than five minutes, you’ll have heard the terms ‘Adtech’ and ‘Martech’. Sometimes, you’ll have heard these words used interchangeably. Believe it or not, adtech and martech are different from one another. Sure, the...
Datasine are the Digital Experts of the Year 2020

Datasine are the Digital Experts of the Year 2020

Datasine win prestigious UK, EMEA & APAC award Datasine is proud to announce that we are the Digital Experts of the Year of the Effective Digital Marketing Awards 2020 (held by Masterclassing). Datasine beat competition from some of the biggest names in digital...
How AI can help marketers to be more human

How AI can help marketers to be more human

Previously, we’ve spoken about how the various crises of 2020 presented marketers with problems. It was hard to pivot messaging fast enough to accommodate the changed world, and it was especially difficult to find the right, sensitive and empathetic tone. After...