How to calculate Facebook ad budget

How to calculate Facebook ad budget

Facebook ad budget explained Next in our series on Facebook ads, we’re going to dive into the complicated world of Facebook advertising budget. Buckle up – Facebook makes this seem easy, but there’s a lot more to it than they’d have you believe…Setting your...
Adtech vs Martech: What’s the difference?

Adtech vs Martech: What’s the difference?

If you’ve been in the marketing sphere for more than five minutes, you’ll have heard the terms ‘Adtech’ and ‘Martech’. Sometimes, you’ll have heard these words used interchangeably. Believe it or not, adtech and martech are different from one another. Sure, the...
Artificial Empathy

Artificial Empathy

Can machines really help us to pitch and pivot our marketing in sensitive times? What a year it’s been. We’ve had wildfires, a pandemic, murder hornets, Tiger King, a much-needed social justice movement, and hurricanes – all in the space of a few short months....
What is creativity?

What is creativity?

Is creativity simply the ability to create something – anything? Does someone need to have a transcendent artistic vision to be truly ‘creative’? Is creativity related to talent, or is it something more psychological? What about all the creativity that goes into...
AI Myth Busting

AI Myth Busting

Every media outlet in the land loves a good AI story. There are loads and loads of AI myths floating around. Ranging from ‘The robots are coming for our jobs!’ to ‘The robots will usher in a Utopian society!’ and everything in between. The truth, as always, is not...