Facebook audience targeting

Facebook audience targeting

Everything you need to know about reaching your target audience on Facebook If you think your target audience isn’t on Facebook, you’re wrong.  Facebook has billions of users worldwide. Of these, 2.7 billion are ‘active users’ – i.e. they regularly log into and...
Facebook ad testing  guide

Facebook ad testing guide

How to test your ads on Facebook Look at any great work of art. Then look a bit deeper. Under the paint of the Mona Lisa there’s a whole other painting – a first draft that didn’t test well with Da Vinci’s patron. Shakespeare’s manuscripts are full of crossings...
Facebook ad automation

Facebook ad automation

The Datasine guide to automated Facebook ads Gone are the days when your only Facebook advertising options were a simple boosted post or a total Facebook ad campaign. Now, you can run automated ads on Facebook. And, honestly, we’re impressed with what’s on offer. How...
How to calculate Facebook ad budget

How to calculate Facebook ad budget

Facebook ad budget explained Next in our series on Facebook ads, we’re going to dive into the complicated world of Facebook advertising budget. Buckle up – Facebook makes this seem easy, but there’s a lot more to it than they’d have you believe…Setting your...
Facebook ads competitor analysis: a guide

Facebook ads competitor analysis: a guide

So you’ve decided to advertise on Facebook. Great!  But so have all your competitors. Over nine million companies actively advertise on Facebook. If you’re diving into Facebook ads, you can bet that every single one of your competitors are either there already or will...
A guide to A/B testing Facebook ads

A guide to A/B testing Facebook ads

What is A/B testing? A/B testing Facebook ads involves experimenting with various elements in your advertising campaigns to decipher what drives higher performance. As you discover things that perform well (and implement them) as well as things that hinder performance...