2020 and the new era of branding

2020 and the new era of branding

2020 has been a defining year for brands and no one is feeling this more than marketing professionals. This global COVID-19 pandemic and the subsequent economic crisis, as well as the impact of the Black Lives Matter movement, has put brands at the centre of societal...
Is your Facebook Black Friday ready?

Is your Facebook Black Friday ready?

Here’s how to prep your Facebook ads for the best Black Friday ever Black Friday is here to stay. And, this year, it’s going to be bigger than ever.  The shops may be shut, but the internet is well and truly open for business. If you’re working in ecommerce,...
The future is programmatic!

The future is programmatic!

Here, we’ll explain a bit about what programmatic marketing is, and why we’re so in love with it. What is programmatic marketing? ‘Programmatic marketing’ is an advanced, innovative strategy which involves real-time targeting and sophisticated automation. This enables...
What is content atomisation?

What is content atomisation?

When it comes to science, smaller is often better. For example, despite being indescribably tiny, atoms give huge insights into the world around us. And by making them even smaller (splitting them), we can produce the world’s most powerful source of energy. It’s the...