We’re really happy to reveal that we’ve joined the Internet Advertising Bureau (IAB UK), the trade association for digital advertising.
IAB members include the UK’s biggest, most disruptive and innovative martech, adtech and media agencies – so we’re going to fit right in. 😎Check out their full list of 1,200 members.
Who are IAB?
Founded in 1997, IAB are on a mission to build a sustainable future for the digital marketing industry. A non-profit organisation, they work to promote industry collaboration to “develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably”.
Their work focuses on three principles, which are:
- To tackle and address the big issues in digital advertising, such as GDPR and ad fraud
- To highlight what works and celebrate what digital advertising has to offer, providing events and resources to support brands as well as agencies
- To look to the future and help businesses to prepare
These are three principles that we staunchly stand behind in our work too.
Why did we join IAB?
We joined IAB because we know Datasine is doing something completely new that has the potential to innovate the digital marketing industry, and make marketers lives easier. This is something we want to share.
Datasine Co-Founder and CEO commented: “As a member of IAB, we can help shape and transform the digital media industry by opening a continuing dialogue with like-minded peers and organisations who are also at the forefront of innovation”.
We will also have the opportunity to be part of a bigger group focused on building a sustainable, fair future for digital advertising so it can keep thriving for many years to come.