This article was originally published on Forbes.
Could start-up businesses use artificial intelligence (AI) and machine learning (ML) technologies to give themselves a better chance of achieving their growth ambitions? Increasingly, the answer is yes – while the smallest businesses may feel these cutting-edge tools are out of their reach, there is now a growing market of AI and ML specialists aiming specifically at the small and medium-sized enterprise sector.
This is as it should be. The allure of AI and ML is that powerful computing does the work that would once have occupied human workers’ time – and does it more productively and effectively. For SMEs struggling to marshal their resources and focus on many different fronts simultaneously, that should be very powerful. Here are seven AI and ML companies that could help:
Simplifying meeting scheduling with Evie
Evie helps start-up owners and managers keep up with their scheduling. It’s an AI-powered tool from a Singaporean company that creates meetings for the user by analysing the words in their emails. Evie’s bot uses natural language processing to extract the key information from emails and automatically schedule meetings. The tool also follows up on unresponsive invitees, sends meeting reminders and delivers a daily digest of events.
Empowering growth with Aiden AI
Aiden.ai’s helps SMEs that invest in growth marketing by reducing the time they waste analysing multiple platforms. By integrating with the largest advertising networks, including Facebook, Google Ads, Twitter and Instagram, and aggregating all the campaign editing functions, Aiden frees up marketers’ time for more productive work.
Personalising email content with Datasine
Datasine is a London-based start-up which combines expertise in psychology and ML to help businesses personalise their communications. Its key product is a marketing platform, Connect, through which businesses can tailor content to resonate with specific audiences. Its machine learning system analyses behavioural data which then powers an AI-driven content editing platform to match words, images and videos to the psychological profiles of the users or segment. So far, the company has optimised its tool to work with marketing tools such as Mailchimp and Hubspot.
Validating plans and strategy with Attest
Attest is a tool that was created to help start-ups and larger enterprises to get to know their audiences better. It is an online consumer growth platform, where business can ask market research questions to audiences of more than 100 million people across 80 markets. For start-ups it’s useful for researching new markets, validating decisions and ultimately developing better products. The London-based company recently announced a $16m Series-A investment round.
Managing the work management tools with Unito
Many online work management tools (the likes of Trello, Basecamp and Monday.com), help business owners to track the progress of their projects. The issue for some SMEs is deciding which one to choose when staff are used to different platforms. Canadian start-up Unito has come up with the answer – its technology syncs the various tools, letting teams collaborate seamlessly, regardless of what they are using.
Simplifying finance and accounts with Freeagent
Scotland’s Freeagent offers small businesses a way to stay on top of their accounts via an intuitive and seamless online platform and app. Its suite of tools generates invoices, tracks expenses, monitors cash flows and makes tax predictions.
Perfecting the business plan with Bizplan
Startups.com is a great resource for early-stage start-ups and growing SMEs. Among the many tools it offers is Bizplan, a clever online way of creating a business plan that can also be used to attract investors. Among its features are a drag and drop creator for coming up with professional looking presentations and prospectuses, and a financial command centre that serves as a hub for key business financials.