Aegon

March 26, 2021

We always struggled to keep up with our competitors. Datasine gave us a powerful tool to make our ads much more engaging and the results far surpassed our expectations

Head of Digital Marketing

Aegon Insurance is a global leading brand struggling with increased digital competition. They faced the following challenges:

  • Increasing CPL with decreasing conversions
  • No tangible learnings from A/B testings
  • Wanted to reduce waste of running poorly performing ads

Challenges

  • Increasing CPL with decreasing conversions
  • Struggling to understand what creative to use in their campaigns
  • Wanted to reduce waste of running poorly performing ads
  • No tangible learnings from A/B testings

Solution

Used Datasine to pre-test ads to ensure that only the best performing ads were actually deployed on Facebook.

Results

3X
Uplift in
CTR
36%
Increase in
conversions
48%
Decrease in
CPC

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