Four Paws

March 26, 2021

Identifying the best possible imagery meant our campaigns were significantly more profitable. We made our money back and then some.

Digital Fundraising Lead

Four Paws is a leading animal charity looking to increase the effectiveness of digital ads to solicit online donors.

  • Increased online competition and oversaturation is increasing CLP while decreasing conversions
  • Inability to decide what images and copy to use in their ads

Challenges

  • Increased online competition and oversaturation is increasing CLP while decreasing conversions
  • Inability to decide what images and copy to use in their ads
  • Purchasing large number of stock imagery without understanding which will convert

Solution

Used Datasine to select the best images and predict the best image and copy combinations to increase digital effectiveness and increase donations.

Results

12MIL
New donors
77%
Increase in conversions
122%
Increase in CTR
17%
Decrease in CPC

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