Rapp UK

March 26, 2021

Using Datasine’s latest feature, Content Atomisation, our client, one of the world’s biggest telecom providers, was able to access unrivalled insights using the hidden data in their ad creatives. This allowed them to optimise Facebook Ads and led directly to an uplift in CTR of 21%.

Tania Feeley, Managing Partner, Rapp UK

Virgin Media is the UK’s leading media brand struggling to convert digital ads into revenue.

  • Inconsistent campaign performance
  • Ever-increasing CPL with decreasing conversions

Challenges

  • Inconsistent campaign performance
  • Ever-increasing CPL with decreasing conversions
  • Struggling to understand its content; what works and what doesn’t

Solution

  • Using Datasine to gain insights about advertising to better brief the creative agency in the future
  • Pre-score ads to make sure only the best creatives are selected every time, prior to putting any money behind them
  • Use the ongoing optimisation feature to optimise campaigns in real-time, pausing non-performing ads and running only the best ads at all times

Results

21%
Uplift in CTR
25%
Decrease in CPC

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