We’re at Advertising Week Europe!
We’re excited to let you know that Datasine will be at Advertising Week Europe!
The event, which spans Monday to Thursday 16th-19th March and spreads across a range of locations and is one of the most comprehensive marketing events in Europe.
Advertising Week has events across the globe, with attendees including Facebook, Adidas, Google and Llloyds.
Joining thought leaders from Lego, Hive Learning and Snap.Inc, Datasine CEO and Founder, Igor Volzhanin, will be speaking on the Insight Drivers Stage 4 on Wednesday 18th March at 3.55pm presenting: ‘What really makes us click’.
During the session, Igor will be covering ground on one of the most powerful forms of data in marketing: Creative data. He’ll outline how brands and digital marketing teams can unearth these dynamic data points and implement AI to turn past campaigns into actionable insights and powerful predictions about what really drives performance.
To book a meeting with one of the Datasine reps at Advertising Week and learn how data-driven content can enhance your marketing campaigns contact firstname.lastname@example.org.
We’ve been shortlisted for the National Tech Awards!
We’re thrilled to let you know that we’ve been shortlisted for the prestigious National Tech Awards for the category Startup Tech Company of the Year!
We’re competing for the title against nine other startups, including Adapttech, Flock and Siren. See the full 2020 shortlist here.
The awards show, currently in its fourth year, is the most comprehensive celebration of UK technology in the year. Last year, the winner of Startup Tech Company of the Year was lead management platform, Databowl.
Datasine, which was founded in 2015, earned its position in the awards by pioneering an innovative AI platform that uses Content Atomisation to unearth hidden creative data from past campaigns and use it for powerful insights, predictions and augmented marketing. By analysing this previously-overlooked form of data, brands can supercharge conversions by up to 59% while building stronger connections with and personalising messaging for their audience.
The results will be announced on 7 May 2020 at the Awards Gala Dinner in London Marriott Hotel, Grosvenor Square.
The whole team at Datasine wishes good luck to our competitors (but we can’t pretend we’ve not got our fingers crossed that we’ll be going home with the trophy!).
Datasine on a journey to become channel partners with Google
We’re absolutely thrilled to reveal that Datasine have embarked on a journey to become channel partners with tech colossus Google.
Our ultimate goal is to introduce an integration to Google Display Network on our AI platform, Connect. This will allow clients to apply our predictive technology on their Google Display creatives using their Google accounts’ engagement data.
The journey is part of Google’s EMEA Marketing Innovation Programme (MIP), a six-month long incubation programme for tech companies Google believes have the potential to shape the future of marketing.
“We’re very excited that Google sees opportunity in our technology and wants to support us in developing our platform,” said Jergan Callebaut, Lead Strategist at Datasine. “After developing our Facebook Ads integration, an integration with Google’s Display Network is the next logical step. Our current users are also excited to use this for their marketing efforts.”
What is the programme?
Google uses the MIP programme to support tech startups on a journey to accelerate by developing marketing and advertising products that help them reach new customers.
It has two key objectives: To develop a working prototype of Google Ads API integration and successfully test it with customers, and to set up a scalable customer acquisition model.
At the end of the programme, successful companies have the chance to join the tech-focused Google Partners programme, which will provide ongoing support.
Us enjoying a presentation on our first day at the MIP bootcamp.
Datasine and Mapp announce technology partnership
Today, we’re very happy to unveil our new partnership with digital marketing platform Mapp.
With this partnership, we’ll be working with the award-winning martech company to help personalise their client’s content using our AI trained on their customer’s content preferences.
“We’re extremely excited to reveal our new partnership with Mapp,” remarked Datasine CEO Igor Volzhanin. “Together, we’ll be infusing our AI trained on psychological insights with Mapp’s award-winning offering to bring dynamic content personalisation to their platform. With this partnership, we will reach new heights in authentic customer experiences.
Andrew Howe, Senior Director of Digital Marketing Services at Mapp, added: “At Mapp we are really excited by our new partnership with Datasine. Mapp’s technology is terrific at delivering customer messages at the right time, to the right person, on the right channel. Partnering with Datasine means that our customers can now get help from a powerful AI to deliver exactly the right message too!”
Who are Mapp?
With offices in eight countries across the globe, and an impressive client list including Xerox, PepsiCo and Lloyds bank, “badass digital marketing platform” Mapp help their clients create compelling, eye-catching marketing.
A staunchly data-driven marketing intelligence platform, Mapp provides companies with the tools to run multi-channel campaigns with the latest tech, including AI and IoT.
“Mapp isn’t a point solution that you hack together with your other tools to run multi-channel campaigns,” reads their website. “Instead, Mapp is a rad digital marketing platform for companies that don’t want to follow the other marketing sheep. Break away from the pack.”
A fine vintage: 10 MAD//Fest London highlights
This article was originally published on MAD//Fest.
According to The Guardian, you can’t get a decent bottle of wine for less than £6 (blame the tax man).
We’re not wine connoisseurs but you can expect a damn fine vintage of crisp content, fresh networking and full bodied brand experiences shared with the industry’s 4,000 most influential leaders, including the Datasine team, at this year’s MAD//Fest London on 13-14 November.
Here’s 10 MAD//Fest highlights to tickle your tastebuds:
1. Diageo £20k+ search for brand experience partners
Diageo is in the market for brand experience innovations. Discover how start-ups are pushing the boundaries of what’s possible in this live £20k pitch competition which also includes an interview with Mumsnet Founder Justine Roberts CBE. Click here to enter.
2. Starling Bank on disrupting banking
They’ve just launched their first TV campaign and been crowned ‘Bank of the Year’ – get under the hood of what’s driving disruption and growth in this keynote from Chief Growth Officer Rachael Pollard. View the agenda here.
3. Burger King on re-inventing a legacy brand
Don’t miss a whopper of a session as CMO Katie Evans explains how and why Burger King has breathed life into its marketing through innovation, smart media campaigns and some stunning stuff on social. Click here for the speaker line-up.
4. Greggs: from sausage rolls + social to Brand of the Year
Ok, Piers Morgan isn’t a fan, but the vegan sausage roll craze, cheeky PR stunts (will we see their return in Fenwick’s Christmas window this year?) and humorous, good-natured marketing that excels on social has fuelled Greggs’ rise to Marketing Week’s Brand of the Year. So what’s next for Newcastle’s finest purveyor of baked goods? Don’t miss this Cracker of a keynote interview with the mastermind of the brand, Greggs’ Marketing Director Hannah Squirrel.
5. The Dishoom story from Co-founder Shamil Thakrar
It isn’t only about next-level naans – Dishoom’s rise is thanks in no small part to its focus on storytelling, authenticity and a brilliant experience. Get the inside track into this casual dining sector success story from Co-founder Shamil Thakrar. Click here to buy a ticket.
6. Avon calling: £20k personalisation pitch
Don’t miss more live innovation as we join forces with global beauty Avon for a £20k pitch focusing on mobile content, e-commerce + personalisation partners.
7. Daring to be Different: Olympic Legends on winning hearts, minds + medals
Join Olympic track and field legends Denise Lewis OBE + Michelle Griffiths-Robinson plus Chelsea + England footballers Anita Asante + Drew Spence for a discussion on how it takes bravery and tenacity to change perceptions and dare to be different.
8. The only way is ethics: Extinction Rebellion, Financial Times + GSK
Don’t miss these deep dives into environmental responsibility, brand safety and purpose – essential listening for anyone who cares about the real impact of their business and marketing investment.
9. The MAD Brit//Keller
Brexit is crazy, the Brit//Keller is MAD (in a good way). Expect Munich vibe, British beer from the brilliant brewer Shepherd Neame and intelligent conversation from the likes of . Red Bull, One Plus, Paddy Power, HP and easyJet. Grab your ticket here and raise a glass to the freshest marketing, advertising and disruption festival you’re likely to attend this year.
10. What really makes us click?
London-based martech startup, Datasine’s, CEO joins Tania Feeley, Managing Partner at brand agency RAPP, to talk about how we can understand our customers better using AI and psychology. An unmissable session for anyone who wants to get a better understanding of what their audience wants to see.
MAD//Fest London takes place on 13-14 Nov at The Old Truman Brewery.