Datasine helps brands increase the performance of their marketing activity by identifying the content that their audience finds the most engaging. Datasine does this with it’s own unique creative optimisation models. Datasine analyses the creative data from past and future campaigns (creative data is made up of all the elements that form your content, you can read more about it in this blog) and using it to train an AI model. These optimisation models empower marketers, like you, to write the most effective copy and find and select the best creative assets. The creative assets can be selected from your own repository or from 3rd party image banks. Best of all, our model can predict the performance of assets uploaded into the platform or which are available in content libraries integrated with the platform. It can then provide actionable content insights to help craft campaigns.
Using the Datasine’s platform, early adopters have seen engagement gains of upwards of 77%.