A/B testing does (eventually) work, but it’s significantly more expensive in the long run to test this way. Testing wastes huge amounts of money, time and resources in pursuit of perfectly optimised content, which is why it’s rarely done.

Approaches like putting lots of ads live and letting Facebook optimise essentially means that you’re allowing the channel to test different versions of your content until they find the best one. So, thousands (even millions!) of possible customers end up seeing un-optimised ads that don’t push the right message and that don’t lead to a sale. This means many, many lost opportunities and a lot of your budget wasted.

With Datasine, you know exactly what content is going to perform best for you before running costly campaigns, leading to conversion gains of up to 77%.