- Everything that's in the Free plan, plus…
- Facebook Ads integration
- Ad content engagement predictions for your audience
- Optimise content that impacts CPC, conversion and CTR
- AI-powered semantic content analysis tailored to your audience
- Content conversion insights for all your campaigns
- Personalised content recommendations for all customer segments
- Analysis and recommendation for segments and individual users
- Content preference maps of individual customers
- Managed campaigns by data scientists and psychologists
- Content preferences and insights at the customer level
- Bespoke integration with your CRM and marketing stack
- Bespoke integration with your image and content library
- Dedicated client support
Connect Free offers insights for your image content based on our "general appeal" model and offers an integration with the hugely popular Mailchimp™ email platform. "General appeal" predicts how engaged the average internet user would be by your content, and it is trained on image preference data collected from the general population. It’s a powerful tool for enhancing any campaign requiring image content, especially if you don’t know anything about your audience yet. Connect Pro is the next step up. Your user-base is unique, and what they engage with is linked to your industry, brand positioning and voice. Seamlessly integrate your favourite CRM and marketing tools and Connect Pro will use all of your historical engagement data to learn which type of content drives the best performance for your audience. Understand historical campaign performance, high performing visual themes, and use dynamic content recommendations to ensure you get the most out of your next campaign. Connect Pro currently integrates with Facebook Ads™ and Mailchimp™, with more advertising platforms coming. Connect Enterprise takes segmentation to the next level by building a content preference map for every single customer, enabling you to create powerful, personalised CRM experiences quickly and efficiently. Our Connect Enterprise plan is bespoke and tailored to your needs. We can integrate our platform with any number of your tech and marketing stacks, which means Connect Enterprise can be applied across all verticals of your business – from marketing teams to call centres. Segment at every level: target large groups in your customer base or personalise content for specific individuals based on their personal preferences.
It depends on what you want to get out of Connect. Connect Free is your introduction into our world of semantic AI content optimisation. It allows innovative marketers and growth hackers to radically improve their campaigns by analysing their images semantically and supplies its recommendations to you in real-time. Insights and analysis are based on our own extensive psychological research of the general population. We refer to this as “general appeal”. Best of all, it’s free and if you’re a user of Mailchimp™, count yourself lucky because we’ve got a free Mailchimp™ integration. We recommend Connect Pro to anyone who has built up a customer base and is running frequent campaigns. With Connect Pro you can cut out long-winded content testing, and the extra time and resources that go with it, allowing you to concentrate on your marketing, targeting and creativity. Our AI continuously learns and improves from your audiences’ behavioural engagement data, helping you choose the best content specifically for them. This means insights that are incredibly relevant to you and your audience. Datasine’s Connect Pro further offers integrations with both, Facebook Ads™ and Mailchimp™. It won’t stop here, we’re already working on more integrations which will be made available to Connect Pro users. Connect Enterprise offers a wholly bespoke solution to all your content optimisation requirements. This is the choice for you if you want us to work closely with your brand to provide custom integrations and more granular segmentation, from large groups to specific individuals. Connect Enterprise analyses and recommends any available content type; digital ads, landing pages, blog content, emails… you name it. This plan gives you access to our specialist teams of AI engineers, audience psychologists, marketing specialists and program managers.
The general appeal model is trained on insights from the general population rather than a specific database and predicts the appeal of an image to the general population. Connect assigns images with a ‘general appeal’ score which has been trained on tens of thousands of image ratings, using variables rooted in neuroscience, computer vision and psychology.
To put it simply, we help you find the content your audience is going to love. Our AI tool, Connect, uses insights rooted in psychology to rank potential marketing content based on how appealing it will be for your audience to help you make informed decisions which to use in your messaging. It’s like having the best and fastest Data Scientist as your marketing buddy. Upload one or multiple content elements for your campaign and let Connect analyse and rate the most appealing to your audience. Use these insights to create messaging that just leaps off the screen.
Connect is currently available for integration with Facebook Ads and Mailchimp. We’re already busy working on new integrations – you can always suggest your preferred marketing tools to us.